UK-based active wear and accessories retailer JD Sports is all set to foray into the US market this spring, as it will acquire the local chain of outlets of Finish Line. The sportswear brand will offer its flagship brand JD as well as its footwear and sportswear textile concept, to five converted Finish Line outlets by the end of the current year.
Markedly, Finish Line is one of the leading sportswear and accessories sellers across the Atlantic with a store count of over 550 among 44 states.
Peter Cowgill, Executive Chairman, JD Sports said that the finalisation of the company acquisition, that took place earlier this year has significantly boosted the international reach of the brand. “US is home to a population of over 300 million and it is the largest market for footwear and sportswear. The JD and Finish Line management teams have started working collectively on a project to test JD’s proposal in the country,” Peter said.
Furthermore, JD Sports has also bought a majority stake in a small independent apparel retailer Choice in line with its move to drive its portfolio expansion.
Reportedly, documents filed on Companies House disclosed that three of JD Sports top-level directors have been appointed as directors of Choice, which trades from fives stores across the south-east.
Additionally, the company is looking to test and position the brand by converting Finish Line stores. The brand is anticipating to have a network of 15 JD stores in the coming times, targeting regions that have a strong demand for street wear cultures such as Indianapolis, Houston and Miami.
