Sports Illustrated for JCPenney Swim, a limited-edition project featuring Missy Franklin, a five-time Olympic gold medalist, was announced by JCPenney and Sports Illustrated (SI), the sports and lifestyle brand.
The Sports Illustrated for JCPenney apparel line, which debuted in January 2022, was built upon by this brand, which now offers men’s and women’s swimwear with “beach-to-street” styles for clients looking for fashion and versatility.
“Sports Illustrated is thrilled to continue building its lifestyle offerings through the launch of its new swim collection with JCPenney,” says Dana Carpenter, executive vice president, brand, entertainment, Authentic Brands Group (Authentic), owner of the Sports Illustrated brand. “This new collection, coupled with the collaboration with Olympic athlete, Missy Franklin, highlights Sports Illustrated’s inherent connection to swim, delivering style, quality and performance.”
For JCPenney, the swimwear line features strong, performance-driven designs, graphic prints, and brilliant colours. Nearly 300 JCPenney stores across the country will carry the collection, which includes both men’s and women’s styles.
Authentic Brands Group bought the Sports Illustrated brand in 2019, and later acquired a nearly 17 per cent stake in JCPenney as well.
Missy Franklin’s limited-edition capsule was created specifically for female consumers.
“We are excited to expand our partnership with Sports Illustrated and bring the highly anticipated swimwear line to JCPenney,” says Michelle Wlazlo, executive vice president, chief merchandising officer, JCPenney. “We know that our customers will love this new line and look forward to seeing our Sports Illustrated swimsuits in action this summer.”
The first collection is available exclusively at JCPenney stores and online at Jcpenney.com now, with the second collection launching April 6.
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