Elle Macpherson has been roped in by the department store chain, JCPenney for a lingerie collection exclusively designed for the US. Elle, along with Christy Turlington, Cindy Crawford and others became part of a new generation of supermodels called the “Supers” in the 1980s. Macpherson’s collection offers a variety of four types of bras – the push up, a sporty demi-cut version, an unlined alternative and what’s being described as “a subtle lift”. The line is priced from US $ 40 to US $ 49, these bras are on the high-end of the Penney scale.
