Jack Wolfskin, a German outdoor apparel supplier, is aiming at increasing the number of its stores in China to 700. The company announced that its headquarters in Idstein will be responsible for the business operations from March 2015 onwards. The company has been supported so far by its Hong Kong-based suppliers. “We want to use the momentum and expand our position as the leading outdoor apparel brand in Asia and be one of the top 3 brands in China,” said Melody Harris – Jensbach, Chief Executive, Jack Wolfskin.
