With every outfit available for purchase at Jacamo online, N Brown Group’s menswear platform Jacamo has teamed up with youth publisher LADbible Group to improve its usage of digital content.
The LADbible Group, one of the biggest publishers in the world with an audience of close to a billion, will also launch a TikTok shop for Jacamo as part of the new long-term content partnership, which was facilitated by the7stars, the media agency for Jacamo. This shop will feature a fully immersive virtual augmented reality try-on filter.
In addition, co-branded products will be introduced so that “customers experience the Jacamo brand in a completely new way” during the purchasing process.
Sarah Welsh, CEO Retail at N Brown Group, commented, “Our new partnership with LADbible Group not only raises awareness of the Jacamo brand among the platform’s huge following, but reinforces our commitment to inclusivity, celebrates the uniqueness of men and challenges stereotypes.”
Jack Cowin, Director of Client Solutions at LADbible Group, added, “We have a unique understanding of Jacamo’s target audience. We know what they like to do, how they like to shop, and the choices that affect their spending.”
The new Jacamo ad with LADbible Group will highlight ‘ordinary’ men with a variety of interests and fashion preferences, representing the wide range of fashion options at Jacamo and making it simpler to design outfits that best represent each consumer.
