London-based fashion brand IZZY DU has joined forces with Singapore’s Tiger Beer to redefine fashion and functionality with the TIGER Summer Puffer, designed to regulate body temperature while keeping beverages refreshingly cold.
Inspired by London’s ever-changing weather, IZZY DU and Tiger Beer presented a one-of-a-kind technical jacket that offers solace whether in sweltering heat or freezing cold.
Its integrated cooling system, complete with clear tubes linked to the body’s interior arteries, pushes the boundaries of innovation by lowering the wearer’s temperature to a comfortable 5°C, ensuring comfort in any climate.
The eye-catching design features swirling panels accentuated by exposed zippers, interlocking tubes, and a removable hood along with secure compartments to cradle Tiger Beer. The TIGER Summer Puffer flaunts Tiger Beer’s distinctive bold orange, paying homage to its iconic branding.
Although the TIGER Summer Puffer is not available for purchase, firsthand experience is available at IZZY DU’s Paris Fashion Week pop-up at 127 rue de Turenne.