Lotto, the Italian sportswear brand, has arrived in India with a game plan in hand – to be a Rs. 1,000 crore ( US $120 million) brand within five years. The foray is driven by Agilitas Sports, a fast-emerging player within India’s sportswear scene, which owns exclusive rights to the brand in India, South Africa and Australia.
The launch is led by cricket legends Yuvraj Singh and Abhishek Sharma, who feature in a campaign film embodying the brand’s colourful and expressive personality.
Abhishek Ganguly, co-founder and CEO of Agilitas Sports, called the launch a move beyond conventional market entry. He said that they’re not just bringing in a global legacy brand—they’re reimagining it for modern India and their approach is rooted in authenticity, curiousity and fun and that’s exactly what this campaign delivers.
Yuvraj Singh, a close friend of the Agilitas founding team and an early investor, shared his own connection to the brand. “Lotto’s vibe is unique—fresh, cool and exciting. As a sportsperson and businessperson, I like being part of brands with a personality and a message,” he said, foreshadowing a forthcoming YWC x Lotto partnership.
Lotto’s entry into India starts with the introduction of Lotto Leggenda, an Italian street-inspired 1970s-1990s premium sneaker line that was created in Italy and manufactured in India at Mochiko Shoes, owned by Agilitas. Leggenda is the first of a series of product launches planned for the next year. Next year, the brand will introduce apparel, performance sportswear and accessories to prepare for a solid position in India’s athleisure explosion.
