Valentino, the well-known luxury fashion house based in Italy, has appointed Mitchell Bacha as the new Chief Executive Officer (CEO) for Greater China.
Mitchell will be succeeding Oliver Yang, who has been working as the CEO of the Asia-Pacific region since 2008.
The Italian fashion brand couldn’t have asked for anyone better than Mitchell because of latter’s rich experience and understanding of Asian market.
Besides serving as CEO of Asia-Pacific region for Diesel, Mitchell was also the Managing Director at Celine China for 5 years.
Mitchell was also a part of Hugo Boss wherein his responsibilities included managing brand’s retail and wholesale channels.
At Valentino, Mitchell’s major goal would be to help expand the brand further in Greater China. Mitchell will be reporting to Marco Giacometti.
Notably, Valentino today has 28 stores in Greater China, with 2 more stores on the verge of getting launched anytime this year.
Despite all pandemic-induced lockdowns and restrictions, Valentino saw its online and retail performance improve in China lately, where its business shot up by 44 per cent from what it was in 2019.
Founded in 1960, Valentino is known for its apparels, footwear, perfumes and fashion accessories, amongst others.