Milan’s Via Montenapoleone has welcomed made-to-order menswear store, Italy’s Etro, seeking a significant share in this profitable market. The brand has unveiled its exclusive made-to-order menswear, Etro Unique, marking a strategic expansion into this space.
This appointment-only establishment on Via Montenapoleone allows clients a hands-on experience in customising their garments, ranging from classic elegance to casual styles.
Etro Unique’s offering includes fully customisable suits, jackets, gilets, and trousers, enabling customers to adjust fit, minor adjustments, and choose from a range of materials and personalisation options. This move highlights Etro’s commitment to catering to the ultra-luxury customer’s desire for uniqueness.
The collection includes three main fits—slim, regular, and comfort—allowing clients to select from 80 fabrics, 45 linings, 34 tie interlinings, nine melton undercollar, and 28 button styles. Collaborating with partners like Dormeuil, Piacenza 1733, Holland & Sherry, and Drago Lanificio,
Etro ensures a diverse range of materials beyond its own fabrics. The launch of Etro Unique represents a significant step in the brand’s global expansion within the made-to-order menswear market.
Bharat Tex Special Report 2026 
