OVS, an Italian fashion brand, has opened its first store in India at Pacific Mall, Tagore Garden. The 9,000 sq. ft. store marks the brand’s entry into the Indian market.
Ahead of the opening, OVS hosted a pop-up installation in the mall from 20th September to 21st October. The installation displayed selected pieces from the brand’s latest collections, giving visitors an opportunity to familiarise themselves with its apparel and design approach.
Carmine Di Virgilio, Global Chief Retail Officer at OVS, said that India was a significant market for the brand. He noted that the company’s approach combined Italian design with sustainability and affordability, and added that the launch represented an important step in OVS’ international expansion.
Sundeep Chugh, Managing Director of OVS India, commented that the response in Delhi highlighted the city’s interest in international fashion offerings. He said the flagship store aimed to provide a modern shopping experience tailored to Indian consumers while reflecting the brand’s Italian roots.
The store features a wide range of products, including everyday apparel and premium collections such as OVS mainline, PIOMBO, B.Angel, Les Copains, Utopja, Altavia, and BST. Each collection is designed by the OVS team, combining contemporary styles with high-quality fabrics to meet local consumer preferences.
