Iris Clothings Limited, a children’s apparel manufacturer and retailer, has announced its entry into the fast-growing quick commerce segment, marking a strategic expansion of its omnichannel distribution network.
The company’s products will initially be available through quick commerce platforms in Bengaluru and Hyderabad, enabling it to tap into evolving consumer purchasing patterns and strengthen its presence across high-growth retail channels.
The move builds on Iris Clothings’ existing distribution model, which includes distributor-led sales, Exclusive Brand Outlets (EBOs) and its recently launched direct-to-consumer (D2C) platform. By adding quick commerce to its sales ecosystem, the company aims to improve product accessibility, enhance consumer convenience and increase brand visibility across multiple customer touchpoints.
Commenting on the development, Managing Director Santosh Ladha said the company’s entry into quick commerce represented an important milestone in Iris Clothings’ growth strategy and reflected its commitment to building a future-ready distribution ecosystem. He further noted that quick commerce could become an important driver of customer acquisition, accelerate brand penetration and support long-term value creation for the business.
Founded in 2004 and headquartered in Howrah, West Bengal, Iris Clothings Limited is engaged in the design, manufacturing, branding and distribution of children’s apparel. The publicly listed company operates seven in-house manufacturing facilities and two warehousing units, enabling it to maintain scale, speed and quality control across its product portfolio.
Iris Clothings serves more than 140 distributors and has a retail presence across 26 states in India. Alongside its flagship DOREME brand, the company has developed multiple brand verticals and continues to focus on affordable fashion and product innovation.
Bharat Tex Special Report 2026 
