by Apparel Resources News-Desk
14-March-2019 | 1 min read
INXX, renowned Chinese streetwear label, is eyeing the United States for the official launch of its e-commerce site.
In its endeavour to win millennial consumers, the brand has launched Inxx.us, which at present, includes only products from the company’s INXX label, with price points for their products ranging from US $ 54 to US $ 1,180.
More on the expansion, Henry Mao, Co-founder, INXX, said “We want to open up to a broader market and develop more forward-looking and global design paths while forming our own symbols.”
INXX achieved impressive sales figures of US $ 3.5 million on China’s 2018 Single’s Day and reportedly the brand witnessed a 49.3 per cent surge in sales in 2018.
Deeply rooted in blended Asian streetwear, INXX has been able to create a strong identity while growing into new markets and there is no better place than now for it to expand to US.
The brand first caught the attention of American consumers when it came up with Vfiles last year at New York Fashion Week.