Mud Jeans to offer 100 per cent recycled cotton jeans

by Apparel Resources News-Desk

14-March-2019  |  1 min read

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Mud Jeans, one of the most sustainable denim brands based in The Netherlands, has committed to offer jeans made of 100 per cent recycled cotton to its customers.

This was mentioned in the brand’s recently released inaugural sustainability report.

According to the report, Mud sold 25,000 pairs of jeans in 2018 which is nearly 3 times of what it sold in 2016.

Mud Jeans has been producing one of the most sustainable denims using varying amounts of recycled cotton. Substantiating further, Dion Vijgeboom, Denim Specialist and Co-owner, Mud Jeans, said “Making jeans out of 100 per cent recycled cotton will soon be possible. The question is not if but when.”

The report also highlighted that the brand will conduct an LCA study from 2020 onwards, wherein the aim would be to set CO2 reduction goals that go beyond carbon neutral.

Besides, 2020 will also see the brand do a new social audit to get insight into wage situation, working environment and equality at Yousstex International. Yousstex is Mud’s only supplier in Tunisia.

The report also mentioned that the brand’s whole collection is made from 4 different fabrics (3 stretch fabrics and 1 rigid fabric). Two fabrics contain 23 per cent post-consumer recycled denim, 75 per cent ECOCERT organic cotton and 2 per cent elastane.

The rigid fabric contains 40 per cent post-consumer recycled cotton and 60 per cent organic cotton.

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