Indya opens the door to Indya Luxe, a segment of occasion wear garments in Bengaluru spread over three floors. The online presence of the brand is now growing into brick-and-mortar stores in Tier-1 cities.
Much like many D2C brands, Indya is also focusing on offline retail to stay relevant in the Indian fashion market. The brand is planning on opening 8 more stores in Tier-1 cities in the present financial year which will be a combination of exclusive brand-owned stores and franchise stores.
The brand is also eyeing the international market of the UK, UAE, Malaysia, and Nepal to soon establish its presence with 6 international stores.
The luxury segment includes the collection of occasion wear and bridal wear garments like lehengas and saris.
Shivani Poddar the co-founder of Indya’s parent company ‘High Street Fashion’ wore an occasion wear outfit from the luxury collection during the outlet’s inauguration.
