
The House of Rare has announced the launch of its first Rare’Z by Rare Rabbit store in Indore. This 830-square-foot, cutting-edge boutique, which is situated in the Phoenix Citadel Mall, is aimed at raising the bar for upscale shopping in the area.
The new store, which was designed as a destination for high-end footwear, has a wide selection, with notable collections like the Varsity collection, which draws inspiration from university aesthetics, the Ragno collection, which is made of monotone suede, and the Inferno metallic series. The company sells a carefully chosen assortment of streetwear clothing, such as utility-inspired cargo trousers and graphic tees, in addition to shoes.
As part of its plan to expand into important Indian markets, the company is excited to launch the first Rare’Z by Rare Rabbit store in Indore, according to Pulkit Verma, Chief Business Officer-Digital, The House of Rare. By fusing convenience with fine craftsmanship and style, the goal is to appeal to Indore’s fashion-forward clientele. This store is a significant step in expanding Rare’Z’s reach and cementing its ties with consumers across the country, he adds.