Reddy was in Chandigarh last week for the inauguration of brand’s first store in Punjab. The Chandigarh store was inaugurated by Miss India finalist and Ex Big Boss contestant Lopa Mudra Raut. Wrogn sees Punjab as a huge potential market for its growth.
Multichannel approach to offer a smooth shopping experience to customers will be majorly a focus area for the brand launched in 2014. ‘Wrogn’ twisted from word wrong suggests that the brand has been doing things with a twist.
According to its website, Wrogn is a breakaway youth fashion brand. Its funky philosophy speaks through trendy design quirks. Each piece strays purposefully. From symmetry and conformity. From accepted norms and expected fads. Each one is a voice of dissent against the predictable.
USPL is known for having a portfolio of brands such as Wrogn, Imara, a contemporary women’s ethnic fashion brand, and westernwear line Ms Taken.