Indian conglomerate Aditya Birla Group’s sustainable fabric brand LIVA has come up with a chatbot or often termed as ‘virtual assistant’ for its website and Facebook. The chatbot dubbed as the ‘LIVA Fluid Fashion Assistant’ has been developed in tech collaboration with Gupshup, a Silicon Valley-based bot and messaging platform.
For the LIVA brand, the chatbot will function as a fashion portal that will feature the most up-to-date information on fashion and celebrity style trends. It is meant to not only facilitate the visitors to traverse through the LIVA product assortment but also handle enquiries from prospective buyers. It also provides them with a gateway to connect with the brand’s sales team.
Furthermore, the 24×7 tech service will also aid the brand’s team to apprehend buyer’s inclinations and selections and then optimise the offerings. The company feels that the innovation will keep it connected to its customers and help understand their preferences better.
In an exclusive tête-à-tête with Apparel Resources, Gupshup.io Co-Founder and CEO Beerud Sheth underlined that fashion purchases are usually a consultative experience. “Customers want to browse through multiple options, learn more about some of the items and then maybe purchase one. Chatbots such as LIVA’s are ideal for enabling this consultative experience. They let the user control their own experience by presenting the information as requested,” he said.
Talking about their tie-up with LIVA, Sheth underlined that they are delighted to collaborate with the Aditya Birla Group in their journey to “redefine customer experience in the realm of fashion”.
It’s rather interesting to see the bots gradually becoming a part of fashion industry. Recently, global fashion brands such as Louis Vuitton and Levi’s initiated chatbot services to attract the tech-savvy consumers of today and thereby increase sales of their products.
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