India-based textile company GBTL, formerly known as Grasim Bhiwani Textile Limited, has roped in Bollywood megastar Amitabh Bachchan as its brand ambassador.
The company aims to expand its business across the country as well as overseas by collaborating with the iconic actor.
GBTL – Grasim is a suiting brand that offers fashionable and innovative products for the fashion-conscious consumers in the Indian market.
The company believes that Mr Bachchan’s vibrant persona will further help the brand grow in terms of retail sales as he is a popular public figure.
“We are honoured to have Amitabh Bachchan as our brand ambassador. The company has shown its commitment to take the brand to greater heights, addressing the market needs and preferences of consumers across the length and breadth of India,” said S Krishnamoorthy, Managing Director, GBTL.
Earlier this year, Grasim Industries Limited (Grasim) vended 100 per cent of its stakes in GBTL to the Mumbai-based Donear Group.
