Men’s high-street apparel retailer Indian Terrain announced the reopening of its flagship location in Srinagar. The newly opened shop, which is in the centre of the city, strives to give consumers a distinctive and immersive shopping experience while also offering a wide variety of stylish clothing alternatives for local fashion fans.
The Srinagar store offers a variety of jeans, jackets, and shirts while being situated in a scenic neighbourhood. The shop also includes a section specifically designated for its renowned Boys Wear line of shirts, t-shirts, and sweaters.
Commenting on the expansion, Charath Narasimhan, Managing Director – Indian Terrain said, “Srinagar is one of our important markets where we have numerous customers who value our brand and ensure that we are involved in all their special occasions. With this in mind, we aimed to provide our valuable customers with a more refined shopping experience by redesigning the store’s architecture to exude luxury and finesse.”