The Indian lingerie market is expected to see significant growth, rising from US $ 5.06 billion in 2024 to US $ 9.57 billion by 2030, with a projected compound annual growth rate (CAGR) of 11.20 per cent, according to a report by Global News Wire. This growth is driven by urbanisation, changing demographics and a rising fashion-conscious consumer base.
One of the primary factors behind this growth is the booming e-commerce sector, which has made lingerie more accessible across the country, even in rural areas. The COVID-19 pandemic accelerated digital adoption, leading to a faster expansion of the e-commerce landscape, giving both established and new brands an opportunity to thrive. This shift has allowed lingerie brands to connect more deeply with customers, offer personalised shopping experiences and understand consumer preferences more clearly.
In response to consumer demand, brands are focusing on comfort, style and functionality. There is an increasing trend for products that balance support and aesthetics, while the demand for size-inclusive and sustainable options continues to rise. Brands are adapting by expanding their offerings and introducing innovative materials to meet market expectations.
However, challenges remain. Cultural taboos surrounding lingerie shopping, price sensitivity and distribution limitations continue to hinder growth. To overcome these challenges, brands are adopting targeted marketing campaigns and strengthening distribution networks to better cater to the growing demand.
Regionally, northern India leads the market, with urban centers benefiting from higher disposable incomes, greater fashion awareness and a more developed retail ecosystem, driving significant market growth.
