Myntra’s subsidiary brand Jabong is all set to host its exclusive Big Brand Sale from 27th to 30th July. The e-retailer is eyeing 100 per cent growth as compared to its previous year’s sale.
Jabong will offer discounts of 55 to 80 per cent among all of its portfolio of products. The fashion retailer is housing 4 lakh products from more than 3000 global and domestic brands, out of which 1 lakh plus styles will be available for the first time under the 50 per cent discount bracket while over 15,000 styles will come under 80 per cent discount mark for the first time.
The 4-day fashion steal will see big fashion labels like Calvin Klein, Next, Adidas, Nike, Guess, Superdry, Mango, Fossil, and Dorothy Perkins selling products at discounted rates, as part of the sale.
Ananth Narayanan, CEO, Myntra-Jabong said that the retailer witnessed an impressive growth in its last 3 editions, and the expectation was to see 100 per cent growth this edition. “We are expecting 25 million sessions across all of our platforms, acquiring 4 times fresh customers as compared to same edition last year on our marketplace,” he added.
Notably, the shoppers can wishlist their favourite product till July 26, while the prices were revealed on July 24th. Additionally, Jabong is also going to provide VIP slots for more than 1 lakh of its customers, that allows them to shop before the sale goes live.
Currently, Jabong supplies products in over 20,000 pin codes covering 2,000 plus cities and towns across the nation. Recently, its parent company Myntra fetched a record 47 per cent Y-o-Y growth with its exclusive End of Reason Sale (EORS).
