FREESOUL, an international fashion brand founded in 1994 in Italy, has entered India – joining hands with Myntra, which is India’s leading platform for fashion brands.
The Italian fashion brand focuses on design, innovation and development, and its own facilities in India focus on crafted manufacturing at scale.
In a statement, Myntra announced the launch of FREESOUL. A denim-first brand, FREESOUL offers premium collections in denim, athleisure, sportswear and tailored garments for refined yet relaxed looks on Myntra.
FREESOUL is set to introduce ‘Limitless’ layering concept crafted in India, using Italian luxury materials.
Sharon Pais, Chief Business Officer, Myntra, said “The launch of FREESOUL will enable fashion-conscious men across the country to access a rather niche line of finely crafted denims and more from Italy on our platform. Our first-of-its-kind association with FREESOUL immensely strengthens Myntra’s denim portfolio, which houses one of the largest collections of international brands in the segment, bolstering our position as the go-to destination for choicest brands from across the world.”
James Carnes, Chief Marketing Officer, FREESOUL, stated “We are excited to bring the FREESOUL brand to India and share our uniquely modern and timeless style with one of the most dynamic young audiences globally. Our partnership with Myntra provides direct and seamless access to one of the most digital-savvy markets, and the platform will enable us to effectively interact and engage with trend-first audiences, and continuously enhance our offerings to accommodate their evolving styles.”
