Numero Uno, one of India’s first indigenously manufactured denim labels, is now 30 years old. Incorporated by the then Hi Fashion Clothing Co. (now Numero Uno Clothing Ltd.), has seen quite a few innovations while adding achievements between every milepost.
Started as a men’s denim-wear maker, Numero Uno now also caters to women as well as casual wear category. The retailer reaffirmed its commitment to expand its presence in other parts of India after the northern region.
Earlier this year, Numero Uno announced to invest Rs. 10 crores to increase its store count in the country in the next three years in the southern and western markets. These upcoming stores will have an average size of 600 square feet. In view of the potential in East India market, the company also sees it as the next target for expansion.
The fashion retailer also has plans of structured investments by promoting premium sportswear segment of ‘Athleisure’ and aims to grab a substantial market share over the years.
With denim and very few options for jackets, Numero Uno has come a long way, introducing womenswear and starting a company-owned knitting plant a couple of years back. It also had a change in design and ergonomics with a step towards slim-fitted and other fashion-forward denim and casual wear in the mid-2000s.
Further, the company is concerned about being an icon on the social front as well, and has initiated Project Village Indigo under which local weavers are motivated to weave fabrics which are sold under a special range, ‘The Village Indigo Collection’, exclusively available at selected Numero Uno stores across the country.
