A recent PwC report reveals that 65 per cent of Indian consumers intend to boost their online shopping activities over the next six months. Notably, clothing along with food and beverages are the top categories drawing consumer interest. The majority of respondents anticipate no change in their shopping channel preferences.
The report also highlights the increasing use of smartphones for price comparison and real-time product reviews in physical stores. The survey indicates that one in three Indian consumers opts for subscription models in various product categories and it also reveals that Millennials and Generation Z consumers are at the forefront of this trend, particularly in primary categories such as health and well-being products, clothing or fashion, and groceries.
“By strategically investing in potent search engine optimisation techniques, retailers can ensure heightened product visibility and organically boost traffic. Simultaneously, market leaders must cement their virtual foothold, nimbly adapting to the constantly evolving expectations of the modern consumer”, said Ravi Kapoor, partner, and leader – retail and consumer, PwC India.
Bharat Tex Special Report 2026 
