Global luxury apparel brands have started to shift to Indian textile industries, particularly in the realm of premium suiting fabrics. As the demand for luxury clothing and suiting styles witness a rise in the country, British and European brands have been quick to capture and capitalise on the opportunity.
According to Statista reports, the Indian textile market, valued at approximately $150 billion in 2021, is poised to reach new heights, with the premium-suiting segment experiencing significant growth. This surge is driven by urbanisation, increased brand awareness, and a desire for high-quality fabrics among discerning consumers.
Several European brands, renowned for their impeccable craftsmanship and rich heritage, have made significant inroads into the Indian markets.
To reach their target audience, these European brands are employing a variety of strategies including establishing flagship stores, multi-brand partnerships and leveraging the potential of e-commerce in the Indian landscape.
Despite competition from domestic brands such as Raymond and Siyaram’s, European brands maintain a strong market position due to their rich heritage, superior quality, and innovative designs.
The future holds significant potential for European suiting brands in India.
