Lifestyle brand House of Pataudi has entered the Telangana market with the opening of its first store in the state at Sarath City Capital Mall, HITEC City in Kondapur.
“It’s another level of regalia. This could be a feather in Myntra’s hat,” said Indraneel Majumdar, Head of Mall at Sarath City Capital Mall.
This newest store is the sixth offline outlet of the brand in India. Myntra, the e-commerce fashion company, launched House of Pataudi in 2018 in association with Bollywood actor Saif Ali Khan and Exceed Entertainment. The collections from the brand are inspired by the actor Saif Ali Khan’s personal style statement, his Pataudi lineage and contemporary fashion.
The brand offers apparel, footwear and home segments for both men and women, taken from its Rozana, Jashn and Riwayat collections. The brand also features native crafts from artisans.
The brand entered the offline market in August 2022, with the launch of its first store in Bengaluru’s Phoenix Market City, which is spread across 1,500 sq. ft. and is designed by Studio 9491 using inspiration from the Royal Pataudi Palace.
The brand also unveiled its first store in Mumbai in November 2022 after launches of its offline stores in Bengaluru, Goa, Lucknow and Chennai.
