
In 2020, when House of Chinkankari first opened its doors, the pandemic was in full swing. Despite this, the mother and daughter team made significant headway in building a clothing brand, ultimately closing the first year with a revenue of Rs.33 lakh.
After more than two years, their current fiscal year is projected to end with a revenue of Rs. 17–18 crore and a net profit of about Rs. 2-3 crore.
They have employed over 10,000 karigars out of which 50 per cent are women and have received payments from over 15,000 customers via their website alone.
They chose the deal proposed by Peyush Bansal and Aman Gupta on the popular Indian TV show Shark Tank India, which included Rs. 75 lakh in exchange for 3.75 per cent equity at a valuation of Rs. 20 crore. They intend to use the money they raised on Shark Tank India to upgrade their IT infrastructure, boost productivity and improve their customers’ experiences.
“From a business perspective, and taking into account the stage our business is at right now, they would be the right investor fit to take House of Chikankari to the next level,” the company said of the investors before the final round.
They have manufacturers in Lucknow who sew the garments for them and the majority of House of Chikankari’s customers are members of Generation Z and millennials, so the company must constantly come up with new ways to stand out.
In order to appeal to a younger demographic, they have many styles and work around lot of fabrics. Aakriti states, “We have a velvet collection for winter, kurtas and palazzos, western wear like strappy tops and we are constantly innovating to be a leading brand in the country.”
House of Chikankari apparel is priced between Rs. 2,000 and Rs. 13,000 and the demand has surged to 5X after the show has been aired.