House of Chikankari, an ethnic wear brand, has collaborated with ETML, a growth-focused advertising and analytics company, to improve its online presence in India.
Using ETML’s data analytics and digital strategy, House of Chikankari aims to improve its online presence and speed up growth plans in the country.
Raghav Kansal, founder and CEO of ETML, shared excitement about the partnership, stating, “We are excited to collaborate with House of Chikankari, a brand that symbolises the beauty and tradition of Chikankari. Our knowledge in fashion e-commerce and data-driven marketing positions us rightly to create a digital strategy that will improve their online presence.”
Aakriti Rawal, co-founder of House of Chikankari, added, “We are positive that ETML’s expertise will play a major role in advancing House of Chikankari to new heights. Their demonstrated capabilities in e-commerce, especially in the fashion sector, are exactly what we need to elevate our brand.”
Established in 2020 by the mother-daughter duo of Poonam and Aakriti Rawal, House of Chikankari presently runs through its own brand website and major e-commerce platforms in India.
