Hollister Co., the quintessential retail brand of the global teen consumer, has re-launched its intimate brand, Gilly Hicks, at all Hollister stores across the United States and online at HollisterCo.com. The apparel brand will also open shop-in-shops that will provide the customer a unique Gilly Hicks brand experience.
“We recognized an opportunity to redefine the Gilly Hicks brand and we know our Hollister customer will enjoy another destination for fun and cosy bras, undies and sleepwear,” said Kristin Scott, Brand President of Hollister Co., adding, “We’ve designed our Gilly product to be effortless and comfortable to align with our customer’s on-the-go, busy lifestyle.”
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A division of Abercrombie & Fitch Co., Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its 559 retail locations.
