Hollister, a division of apparel retailer Abercrombie & Fitch Co., has recently introduced a new line of performance jeans that incorporates INVISTA’s COOLMAX® ALL SEASON technology and LYCRA® fibre for year-round comfort and lasting fit.
“At Hollister, denim is a part of our DNA and we continue to find ways to enhance the assortment. Our goal with the innovative COOLMAX® ALL SEASON technology is to provide products that fit the needs of our customer’s on-the-go lifestyle,” said Kristin Scott, Brand President of Hollister Co.
The Advanced Stretch Jeans with COOLMAX®ALL SEASON technology wicks moisture away to keep the body cool and dry on hot days, and has insulating fibres for added warmth when it is cool. These benefits come from the fibre structure, so they are permanent and don’t wash out.
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“We believe pairing one of the hottest teen denim brands and with one of the coolest fabric technologies available on the market today will resonate with consumers. Our research shows that among ingredient brands in the cooling space, the COOLMAX® brand is the most likely to positively influence purchase intent,” remarked Dave Trerotola, President, INVISTA Apparel and Advanced Textiles.
