H&M and Rabanne celebrated their impending collaboration, unveiling a collision of Rabanne, an icon of French fashion since the 1960s, being guided by creative director Julien Dossena.
The event granted an exclusive sneak peek into the Rabanne H&M collection, encompassing womenswear, menswear, accessories, and even home decor. Notable celebrities such as Cher, Elle Fanning, Jared Leto, and more adorned themselves in standout pieces from this dynamic collection.
Scheduled to hit select stores and HM website on 9th November 2023, the Rabanne H&M collection promises to blend Rabanne’s legacy with H&M’s accessibility, igniting excitement in the fashion world.
Julien Dossena, Creative Director at Rabanne remarked, “Rabanne has always been a joyful brand, and this event captured the playful mood of the Rabanne H&M collection. I always want people to feel liberated when they wear our clothes, so it was great to see guests having fun and embracing the collection’s hedonistic spirit.”
Ann-Sofie Johansson, Head of Womenswear Design and Creative Advisor at H&M commented, “Where better to reveal a collection made for floor-filling moments than at an iconic nightclub? It was a joy to unveil the Rabanne H&M collaboration in Paris with our guests revealing the show-stopping potential of this versatile collection.”
