Swedish fast fashion brand H&M has joined hands with Scottish luxurywear brand Pringle of Scotland to launch knitwear collection.
The collaborative sustainable collection will be available worldwide from 3 October 2019.
What makes the collection unique is that it uses raw materials such as organic cotton, recycled polyester, viscose and wool.
Feeling elated over the partnership, Holli Parkinson, Knitwear Designer, H&M, reportedly said “We fell completely in love with the brand’s history, from their intimate and modest origins from Hawick, Scotland, to their technical innovation in knitwear.”
The collection features iterations of Pringle’s iconic argyle sweater.
Holli further added “Together with our in-house print team, we reworked different scales and colourways of the argyle. Inspired by streetwear styling and sport influences, we developed new designs around the classic pattern, and introduced an acid yellow colour as a highlight accent which brought the whole collection together.”
Pringle of Scotland was founded by Robert Pringle almost 2 centuries back and is known as the ‘oldest British fashion brand’.
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