H&M is all set to inaugurate a new H&M Home concept store at London’s Regent Street.
Scheduled to open next spring, the store will be located at number 208 and will sprawl across 700 square meters of space along two floors. On offer will be the full Home assortment, along with the newly launched range of furniture, lighting and the Classic Collection.
Anders Sjöblom, Managing Director of H&M HOME revealed that they plan to invest in a next level customer experience.
“We could not have hoped for a better location for our upcoming concept store. Our H&M HOME concept stores complement to our digital offering by offering personal service from H&M HOME colleagues, and allowing our customers to interact with the products in an inspirational environment.” – Anders Sjöblom, Managing Director, H&M HOME
Launched earlier this year, the Home chain aims to be an inspiring interiors destination that will bring together the latest products from the full assortment, as well as a selection of pieces from a curated selection of other brands.
The Home concept currently retails across five European markets – Denmark, Sweden, Norway, Germany and the UK. The UK debut was at the extended Westfield London mall, and the Regent Street launch marks the second location for the brand at Europe’s busiest shopping area.
The new store has other home and interior retailers such as department store Liberty, Anthropologie, Zara Home and Arket, among others, as its neighbours.
The exact opening date and full details of the products, services and experiences that will be available at H&M HOME on Regent Street will be revealed in the New Year.
