Global fashion retailer H&M is set to expand its digital footprint in India by debuting on Nykaa and Nykaa Fashion platforms in November, the company announced in a press release on Tuesday.
The partnership will make H&M’s apparel collections available on Nykaa Fashion, while the H&M Beauty range — including vegan make-up, skincare, and fragrances — will be accessible on Nykaa. The collaboration aims to bring H&M’s global fashion and beauty offerings to a wider Indian audience through one of the country’s leading online retail destinations.
Helena Kuylenstierna, Director of H&M India, said the partnership enables the brand to reach a digitally savvy, nationwide customer base, marking a key step in H&M’s India expansion strategy. She noted that the move would make the brand’s products “even more accessible” and strengthen its connection with fashion-conscious consumers across the country.
The upcoming Festive 2025 Collection from H&M will showcase partywear and outerwear in fluid fabrics with metallic accents, reflecting the brand’s global seasonal trends. Meanwhile, Nykaa will feature over 200 products from the H&M Beauty line, including cosmetics, tools, and accessories, as part of its growing international beauty portfolio.
