The board of directors of H&M Hennes & Mauritz AB has appointed Daniel Ervér, responsible for the brand H&M, as new President and CEO for the H&M group. He succeeds Helena Helmersson who has decided to step down as CEO.
Daniel Ervér has spent eighteen years working for the H&M group, holding a variety of positions in different departments of the business. Most recently, he was appointed head of H&M, the firm’s largest brand. Daniel, who takes over as H&M’s CEO, will remain operationally in charge of the company, therefore there won’t be a successor named to take over as CEO.
“As Helena has now chosen to leave the CEO role, we are pleased to appoint Daniel as CEO of the H&M group today. Daniel is a competent, experienced and respected leader and has the qualities needed to continue to develop the H&M group,” says Karl-Johan Persson, Chair of the H&M group.
“I am both honored and very happy for the board’s confidence and motivated and humbled by the task. Together with all committed colleagues, we will continue to create unbeatable value for our customers and profitable growth. Our focus will be on offering our customers the best combination of fashion, quality, price and sustainability in an inspiring and attractive shopping environment,” says Daniel Ervér.
“I have appreciated the great commitment and support of all colleagues and from Karl-Johan and the Board during my time as CEO. I continue to have a strong belief in the company. We have strong brands, a unique corporate culture and high ambitions in sustainability. I will now ensure a good handover, and think about my next step”, says Helena Helmersson.
