Brands like H&M, Forever 21 and American Eagle Outfitters are under fire by Mexico’s National Chamber of Industry Apparel (CANAIVE) for entering the Mexican market, but allegedly refusing to source garments in the country. At the 38th National Congress of the Garment Industry, CANAIVE President Sergio Lopez de la Cerda said, “The brands have generated a decomposition of the Mexican market. They have put a lot of pressure on the National Association of Supermarkets and Department Stores, because they are introducing a product that competes with them in circumstances of unequal trade.”
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