The surf-inspired fashion and lifestyle brand of US, Hang Ten, will launch its clothing collection and a number of new product categories in India via Bradford. Hang Ten, founded in 1960 by surfer Duke Boyd, will soon bring its surfwear to India, according to reports. Bradford will license the brand’s casual clothing, footwear, denim and children’s apparel in order to capitalise on a major development opportunity.

“Hang Ten’s vision is to be a globally diversified brand,” said Hang Ten’s CEO Marc Setton, adding, “The licensing model will thus help the brand establish a presence across a diverse range of areas, which is driven by a commitment to offering its customers cutting-edge, best-in-class products as well as increasing the Hang Ten community across India.”

By licensing its brand to Bradford, Hang Ten can expand into product sectors in which it is not yet well-established in its own country.

Apart from its line of surf-inspired clothing, Hang Ten will also retail eyewear including frames sunglasses, retail watches and smartwatches which are rapidly surging product categories in India.

“In India, the licensing industry is expanding quickly and is a multi-billion-dollar market globally,” said Bradford India’s CEO Sachin Goel as per reports. “Licensing is a simple method for a brand like Hang Ten to be part of the growth story because there is a significant demand in the Indian market for categories that Hang Ten is delivering.”