Gymshark has unveiled a premium athleisure line, called ‘everywear’, with its first-ever wholesale partner Selfridges.
Everywear is currently permanently located in a Gymshark retail space on Level 3 of the Womenswear Body Studio and Level 1 of the Menswear Designer Street Room at Selfridges Oxford Street. It is also available online and in Selfridges Trafford in Manchester. Up until the first or middle of April, the department store will only sell items exclusively.
Gymshark has never before released a product somewhere other than its first physical retail location and its own website. This summer, a second Gymshark location is scheduled to open.
The everywear collection “gives rise to the ultimate leisure seekers’ rest day uniform” by fusing sportswear and lifestyle trends. For a timeless streetwear look, it has lifting-inspired technical aspects, trend-forward simple hues, and opulent heavy-weight fabric.
Noel Mack, Chief Brand Officer at Gymshark said that when the brand was in the early stages of planning the collection, which he described as “one of our most exciting launches ever”, it wanted to launch it somewhere “equally exciting”.
Bosse Myhr, Selfridges Director of Menswear & Womenswear added, “We are delighted to welcome Gymshark to Selfridges, enhancing our selection of brands and providing our customers with access to cutting-edge activewear.”
