The Very Group has launched The Very Collection, a new own-brand fashion label that brings together its V by Very and Everyday ranges under a single banner. The launch marks what the company described as an evolution of its own-brand offering. The collection covers womenswear, menswear and kidswear, featuring a mix of wardrobe staples, seasonal pieces and trend-led capsules.
Sam Wright, chief commercial and strategy officer at The Very Group, said the new label was a natural step in the business’s own-brand strategy, noting that it would allow customers to continue buying their favourite products while discovering new items. He added that enhancing the own-brand range was a key part of the company’s approach to helping families “get more out of life”.
Trading director Victoria Nelson said the business had raised quality levels and strengthened its fashion and design credentials, with the new collection offering both wardrobe staples and seasonal pieces.
According to consumer research commissioned by the retailer, 51% of women said they felt more confident with a set of versatile wardrobe staples, while 72% agreed that a curated wardrobe made dressing simpler and more enjoyable.
Jessica Myers, chief customer officer at The Very Group, said the collection had been designed with customer feedback at its core, explaining that the business had worked to understand what made its customers feel their best and had used those insights to shape the new offer.
