Grasim Industries, the flagship company of Aditya Birla Group, is embarking on an expansion plan for its textile division. Over the next couple of years, the company envisions the opening of 100-200 retail outlets. Expecting heightened demand during the forthcoming festive season, Grasim aims to augment its presence in the market. At the core of Grasim’s textile division lies the brand, The Linen Club, which contributes a significant one-third of the company’s textile business of approximately Rs. 3,000 crore.
Satyaki Ghosh, CEO of Domestic Textiles, expressed optimism regarding India’s growth trajectory. The company’s strategy encompasses an expansive approach, targeting both retail and wholesale sectors. In the next two years, they plan to establish 100-120 ‘Linen Club’ retail establishments, strategically positioned in smaller cities and towns.
During his visit to Kolkata for the inauguration of a Linen Club store, Ghosh unveiled plans for an extended presence across these markets, with a focus on collaborating with 12,000 multi-brand retailers, a substantial increase from the current 8,500 partners.
Presently, Grasim Textiles boasts a network of 217 brand stores spanning the nation. Well-known brands under their umbrella include Liva and Raysil within the Viscose Staple Fibre Segment and Viscose Filament Yarn, respectively. Grasim Industries’ net revenue is valued at Rs. 1,17,627 crore and an EBITDA of Rs. 20,478 crore in FY 2023.
