Good American welcomes Cindy Crawford as brand ambassador

Good American has announced supermodel Cindy Crawford as the face of its latest campaign, ‘American Icons.’ The campaign celebrates pioneering women who have made significant cultural impacts, and Crawford, a trailblazer of the ’90s Supermodel Era, leads the series with her first appearance.

Known for her lasting influence on the fashion industry, Crawford helped redefine the role of a model. “Cindy didn’t just model trends; she created them,” Good American stated, recognising her contribution to shaping culture and elevating the modeling profession to iconic status.

Photographed by Cass Bird, the campaign showcases the latest American Icons collection, featuring wide-leg jeans, button-down shirts, bodysuits, and leather pieces. In an Instagram post, Crawford reflected on what it means to be iconic: “It’s often a moment or a person—or the combination of both—that sticks in people’s minds and represents more.”