Global fashion brand and retailer GUESS Inc. has implemented Matterport digital twins, dimensionally accurate 3D digital models of stores, to create immersive, virtual experiences for its employees, external buyers and wholesale partners.
GUESS will be able to make merchandising updates on the fly and onboard new employees with rich, 3D visuals that demonstrate brand guidelines and in-store layouts thanks to easy access to digital twins.
Each digital twin contains Mattertags – colour-coded, visual tags anchored to a specific product and embedded with audio, video or detailed notes from GUESS headquarters.
GUESS will also use Matterport digital twins in place of in-person showroom visits to provide buyers with an immersive, virtual experience.
“Bricks-and-mortar retailers still face a lot of uncertainty, but digital twins have enabled us to streamline our operations worldwide and build exciting, virtual experiences that set us up for long-term success,” said Jacklyn De Antunano, Project Manager, Training and Development, at GUESS.
