Zalando, the German e-tailer, has bought majority stake in global fashion and media brand Highsnobiety for an undisclosed amount.
Together, both will aim at leveraging each other’s complementary strengths – to perfectly blend Highsnobiety’s cultural relevance and insight and fashion authority with Zalando’s fashion network and e-commerce know-how.
Besides, Highsnobiety will also act as a strategic and creative consultant, helping Zalando develop new inspiration-focused spaces and formats on its platform.
Notably, Highsnobiety will continue to run as a standalone brand, with its two MDs David Fischer and Jürgen Hopfgartner staying at the helm. David Fischer, also the founder, will keep a minority stake in the business.
Highsnobiety’s particular strength in the streetwear space will speed up Zalando’s ambition to be a top destination for streetwear, new luxury and fashion inspiration.
Founded in 2008, Berlin-based Zalando also has offices (tech hubs) in Dublin, Ireland; Dortmund, Germany and Helsinki, Finland.
