Arvind Lifestyle Brands Ltd., in a strategic collaboration with US-based apparel retailer GAP, has recently launched the 11th GAP store in Pune, India. The new store is spread over 5,500 square feet of area with offerings for women, men, children and infants.
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Oliver Kaye, Business Head, GAP India stated, “The young, dynamic city of Pune is perfect for GAP’S innovative and casual style. With the fall collection offering newness in denim along with an array of seasonal wardrobe staples and must have trends, GAP offers customers even more to look forward to in the Pune store.”
Arvind Lifestyle Brands launched GAP in May 2015 with its first store in New Delhi. GAP currently has stores across Delhi-NCR, Mumbai, Bangalore, Chennai and Indore. It may be mentioned here that just recently GAP has decided to sell its products online in India exclusively on Arvind Group’s fashion portal NNNow.com to reach out to more cities in the country and expand its presence even beyond metros and Tier-I cities in the country.
Even though the company looks forward to its expansion in the country, GAP has refrained from launching on other e-commerce portals to avoid sales on the back of deep discounting, which is a key feature for such sites.
