Gap Inc. will be closing its Piperlime brand, including the online platform and single store in New York, by the end of the first quarter of fiscal year 2015. While Gap Inc. does not break out Piperlime’s sales independently, the brand is by far the smallest of the company’s portfolio with yearly revenue below US $ 100 million, representing less than 1 per cent of Gap Inc.’s total revenue base of over US $ 16 billion. The wind-down costs associated with the decision are not material to the company’s financials. Going into the new fiscal year, the company will focus on its portfolio of five brands – Gap, Old Navy, Banana Republic, Athleta and Intermix, as well as digital and global growth.
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