Fruit of the Loom, a manufacturer and marketer of innerwear, T-shirts, and fleece and a subsidiary of the US-based Berkshire Hathaway, is set to launch its ‘Seek No Further’ range, calling it the brand’s most high-profile women’s line till date.
The brand will be offering a multi-room shopping experience at the centre of Soho, New York for two days, on October 12th and 13th. The new collection will combine modern fashion and effortless style in a way that women can shop any look from office wear to sportswear.
The overall assortment of the range will offer the mix-it-up blazer, the fit & flare pants, a v-neck tank, a shell tank, the sweetheart v-neck tee, a pleated Ponte dress, wide waistband leggings, wide-leg crop pants, a cardigan, a track jacket, and track pants.
Karen Kendrick, VP of Brand Communications, Fruit of the Loom said on the development that the ‘Seek No Further’ line truly speaks to a woman’s need for versatile, stylish, and comfortable merchandises which can be easily merged into her own personal style.
“Today, because there are plenty of options available, it is difficult for women to find a look they want. We created the ‘Seek No Further’ collection to help simplify the shopping process, offering a variety of styles and colours so they can create multiple looks within the collection or mix and match the pieces seamlessly into their already existing wardrobe. We look forward to having women try our most elevated designs yet at our shop,” Karen said.
Notably, the range will be made available at the pop-up shop, with three distinctly curated rooms that portray a woman’s ‘day in the life’, providing the ultimate exclusive shopping experience. This will be the first time when shoppers will be allowed to directly purchase the goods in-person and once the shop ends on 13th October, the products will not be sold on any of the e-commerce marketplaces.
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