Fashion retailer French Connection Australia is working on relaunching the brand with a new identity as ‘Unison’ to offer a ‘new evolution in Australian style’.
According to the Brandbank Group, relaunching French Connection Australia as Unison will be “uniquely Australian” and it will be designed in Melbourne making quality the ultimate priority.
The brand will offer ‘Unison Essentials’ for men and women, providing “the perfect effortless wardrobe,” as well as capsule collections on a monthly basis, showcasing the seasonal updates.
Unison will be available with the new identity across its stores and online medium at unisonlabel.com on 24th August 2023.
Peter Halkett, chief executive of Brandbank Group, said, “We are thrilled to announce the relaunch of French Connection Australia into Unison, marking an exciting new chapter in our journey. The decision to relaunch as Unison stems from our desire to fully shape our narrative as a unique, vertical, Australian-owned fashion brand. This allows us greater opportunity to grow the brand aligned with our own strategic vision.”
He further continued, “Unison embodies a contemporary and forward-thinking brand approach. We aim to provide customers with an elevated shopping experience, both in-store and online. Our ethos is centred around empowering our customer to express their unique identities.”
