Forever New, the Australian women’s fashion brand, announces its plan to shut down its loss-making stores and open new stores over the next 12 months to overcome the disruption caused due to pandemic.
Moreover, it also plans to increase its focus on the digital landscape and is hopeful of making complete sales recovery by November 2021, on the back of its retail and e-commerce expansion.
Dhruv Bogra, Country Manager in India for Forever New, mentions that the footfall counts in the stores have started increasing.
He further mentions about retailer’s increased focus on the digital strategies especially during the festival season. “With innovation, digitisation and efficiency at the forefront, we are going to rebuild the industry.”
Founded in Melbourne, Australia, Forever New is known for wearable and timeless collections that celebrate modern femininity.
