Clothing and accessories brand Forever New Apparels Private Limited has appointed Ripudaman Sharma as Vice President – Operations, strengthening its senior leadership as the company looks to scale up its presence in the Indian market.
Sharma has taken on the role with effect from January 2026, the company said. He joins Forever New after spending more than a decade at Bestseller India, where he most recently served as National Sales Manager.
With over 20 years of professional experience, Sharma brings expertise spanning retail operations, sales management and hospitality. His career has been marked by a focus on improving profitability, driving like-for-like growth, expanding retail networks and enhancing operational efficiency. The appointment is expected to support Forever New’s efforts to strengthen execution and streamline operations as it continues to expand its footprint across India.
Forever New Apparels Private Limited is the Indian arm of the international women’s fashion brand Forever New, which originated in Australia. The brand is positioned in the premium high-street segment and offers contemporary women’s apparel, including dresses, tops, knitwear and outerwear, along with footwear, handbags and fashion accessories. In India, Forever New operates through a mix of exclusive brand outlets, department store presence and online channels, catering primarily to urban, fashion-conscious consumers across major metropolitan and Tier-1 cities.
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