To celebrate Forever 21’s one-year anniversary on Roblox, the brand will offer a product range based on a virtual collection that already exists on Forever 21 Shop City. The collection is called F21 Metaverse Collection and includes a variety of hoodies, T-shirts and other accessories.
Forever 21 Shop City is designed to allow Roblox users, fashion influencers and creative designers to own and manage their own stores.
Additionally, in preparation for the holiday season, Forever 21 Shop City will launch a limited-edition product line in December that will offer one item each day for 24 hours. These products will start at US $14.99 and will be sold both offline and online.
In the realm of the Metaverse, which millennials are still discovering, GenZ seems to be winning the race in product discovery and has already begun to enjoy digital fashion. According to the Metaverse 2022, Roblox Fashion Trend, GenZ is particularly interested in and appreciates the virtual world of fashion and now when such brands launch physical collections, the visibility is a sure shot way to rise with the increase in revenue along with product accessibility irrespective of users present on the virtual platform or not.
“Since its launch on Roblox last year, Forever 21 has pushed boundaries, becoming the first and largest retailer to make on-trend virtual fashion accessible,” said Justin W. Hochberg, Virtual Brand Group’s Chief Executive Officer. “Today’s launch showcases how Forever 21, in partnership with VBG, has created an entirely new way to innovate, design and retail fashion globally. Roblox is a phenomenal platform, and I can’t wait to reveal the next exciting thing consumers can expect from Shop City.”
Winnie Park, CEO of Forever 21, added, “Our goal with Forever 21 Shop City was to expand how we engage with our customers and make our products accessible to all. With the success of the Forever Beanie in our Roblox store, we are thrilled to bring this beloved product and the entire F21 Metaverse Collection to life.”
